get Paid to be you
An 8-week online group coaching program.
Turn what you know, who you are and how you help, into a business people understand and want to pay for.
This is for coaches, consultants and service providers who want to build a sustainable business around their expertise.
you’ll leave with
1
Brand, positioning and communications guideline PDF to shape how you show up and how you talk about yourself
2
An offer people understand and actually want
3
Marketing and sales guidelines and a simple plan for finding clients and sharing your work
4
Contract templates, creative brief templates, and operating system frameworks so the business runs smoothly
program outline
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Get clear on your strengths, experience, values and ambitions so you can build a business that reflects who you are and what you want to be paid for.
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Translate your identity and expertise into a clear brand that people can recognise, remember and trust.
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Identify the clients you are best equipped to help, understand what they need and connect your work to problems they are ready to pay to solve.
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Define what makes your work different and learn how to communicate your value in a way that makes the right clients want to work with you.
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Based on your value and expertise, create an offer you love and want to test, that people actually need
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Develop clear language for what you do, who you help and why it matters—so people understand your business and know when to hire you.
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Create a practical approach to visibility, relationship-building and selling that helps you generate conversations, attract clients and make consistent sales.
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Put the platforms, contracts, finances, time tracking and client processes in place to run your business professionally and sustainably.
ABOUT your Coach
With 12+ years of experience across brand marketing, communications and culture, my career spans VC-backed startups, global advertising agencies and in-house roles across New York, London and Australia.
I began my career in PR and communications before working with brands including ClassPass, The Nue Co. and Bobbi Brown, building expertise in everything from positioning and messaging to content, community and growth.
After leaving the corporate world, I have built a multi-six-figure business organically, learning firsthand what it takes to go from being good at your job to getting paid for your own ideas, expertise and point of view.
By sharing my voice and ideas online, I have grown an audience of more than 12,000 people, was ranked #20 Rising in Education on Substack and have partnered with leading brands including The Class, Othership, SohoWorks, AI Snack Club and Clay.
Today, through SHAPES, I help people understand themselves deeply enough to communicate their value with confidence, attract the right clients and build businesses that actually reflect who they are.
My philosophy is simple — your inner world shapes your outer world. When you’re the business, knowing yourself is where the strategy starts.
