I’m a brand strategist and business alignment coach based in NYC.

I specialise in guiding founders, small business owners, and creatives to build authentic, purpose-driven businesses by blending personal development with business strategy. 

I empower my clients to reconnect with their core selves, creating brands and products that genuinely reflect their values, talents, and purpose.

I focus on human development through a business lens, and my work is foundational—helping individuals feel more aligned, calm, and clear so that their gifts and purpose naturally flow through their work. My coaching philosophy is rooted in the belief that when we know ourselves, we can show up authentically, attracting the audience, clients, and opportunities we deeply desire.

My expertise lies in:

• Authenticity Alignment: Helping clients create businesses that reflect their true selves.

• Purpose Clarification: Guiding individuals to identify their purpose and monetize their natural skills.

• Brand Communication: Assisting brands in expressing themselves through compelling narratives, content, and marketing.

• Clarity Coaching: Supporting the creative process and helping clients unlock their innate creativity.

Drawing inspiration from the proverb "the fish rots from the head down," I believe that aligned, authentic leadership naturally fosters success, influence, and impact. My approach eliminates the struggle of forcing a business or brand to fit external expectations, instead allowing it to evolve organically from the individual’s authentic self.

In addition to coaching, I partner with global, purpose-driven founders, brands, and agencies to drive sustainable progress, brand strength, and commercial impact. My expertise spans organic, top-of-funnel strategy—specializing in storytelling, content, social media, and community building. 

My background is in the VC backed start-up space collaborating with category-defining brands such as The Nue Co. (valued at $64M) and ClassPass (valued at $1B), helping them stand out in the marketplace, connect with their audience, and drive demand.

Outside of my work, I find deep joy through play and connection. I explore my own curiosity and creativity through my Substack, ecstatic dance practice and improv classes. I organise in person meet-up events in the cities I travel to globally. Stay in the loop through my Instagram.