I’m a global brand consultant, strategist, and coach based in NYC.

I partner with global, purpose-driven founders, brands and agencies to drive sustainable progress, brand strength, and commercial impact by defining purpose and activating it through a business, culture, and brand.

This work includes creating compelling narratives, campaigns, and content that help businesses stand out as brands and products in the marketplace, speak directly to their target audience, drive demand, and generate buzz with customers, media, and retailers.

I focus on organic, top-of-funnel strategy, specializing in storytelling, content, social media, influencer strategy and community building. I work in the lifestyle, wellness, beauty, music, and consumer tech industries, collaborating with brands aiming to redefine their category globally.

I was a key contributor to The Nue Co., valued at $64M, and ClassPass, valued at $1B.

In addition to my brand consulting, I developed a methodology to help people navigate change. Through Clarity Coaching, I offer tasks, exercises, and tools designed for those experiencing significant turning points in their lives.

I find deep joy through play and connection. I explore my own curiosity and creativity through my Substack, ecstatic dance practice and improv classes. I organise in person meet-up events in the cities I travel to globally. Stay in the loop through my Instagram.